Owning a juice and smoothie bar is an extremely tough business. Not only do you have the challenges of running a retail business, but you also have the added challenges of running a food and beverage business.
If you’re struggling to reach profitability, or want a little extra to take home at the end of the month, here are a few ways that could help if you’re not already doing them. The good news is, these are easy!
1. Offer adaptogen upgrades for your smoothies and nut mylks
Customized juice, smoothies, and nut mylks are great because they give the user an experience they value more than just buying a pre-made product. Most juice bars are already offering some sort of upgrades or “boosters”, which are a quick way to increase profit margin. Common ones include plant protein, and superfoods like chia seeds, cacao, and other add-ons. The newest trend is the addition of adaptogens.
Apothékary adaptogens make great smoothie, juice, and nut mylk upgrades
Adaptogens help reduce the exaggerated response to stress, which results in improved focus and attention, less mental fatigue and anxiety, and a generally healthier brain. Some good adaptogens for maximizing brain health include Rhodiola, Ashwagandha, Maca and medicinal mushrooms such as Reishi and Lion’s Mane.
With cortisol being at all time highs (stress related hormone), customers are seeking alternative, yet natural, solutions to manage their stress and inflammation. Adaptogens are the perfect solution.
Apothékary brand adaptogens are a growing trend in the juice bar industry (you may have received a sample at JuiceCon 2019). Juice bars currently offering Apothékary adaptogens are able to sell an add-on to any juice, nut mylk, or smoothie for up to $2.00. The cost on this is only $0.45. This calculates to a 78% margin for the add-on. Here’s an example of how it can affect the overall margin of a sale:
Scenario 1: Straight Almond milk
MSRP for Almond Milk
Scenario 2: Almond Milk with Apothékary’s Chill The F Out Blend
MSRP for Almond Milk
BOOM—an extra $1.55 of profit on the sale. Offering these add-ons can be the difference between breaking even