Celery Juice Benefits, Recipes, and Profitability

I’m sure you have noticed all the hype about celery juice these past few weeks, with over 73,000 #celeryjuice tags on Instagram, it’s a little hard not to. If you’re not already offering pure celery juice in your juice bar, you probably should. Let’s take a closer look at the benefits from both nutritional and business perspectives:
Health Benefits:
Celery juice is being credited with a ton of health benefits and is being hailed as a superfood. So what are these benefits? I looked to the ever-so-handy Juicing Companion for guidance. I’ve also included a screenshot of the book’s page on celery below.

Reduces acidity
Anti-inflammatory
Antioxidant
Prevents asthma
Lowers blood pressure
Prevents some forms of cancer
Lowers cholesterol
Improves kidney function
Improves nervous system
Prevents osteoarthritis
Prevents rheumatoid arthritis
Prevents tumor growth
Prevents urinary stones
Promotes weight loss

Wow, that’s a long list and I have read that people are seeing even more benefits, including healing skin issues and alkalizing the body.  I can see why this juice is being put on a pedestal!
Celery juice can be easily incorporated to a juice business’ offerings. According to Anthony William—known as the “Originator of Global Celery Juice Movement”—  in his Medical Medium Article, celery juice is the most powerful when you drink it straight without any other ingredients AND on an empty stomach. He states, “I’ve seen thousands of people who suffer from chronic and mystery illness restore their health by drinking 16 ounces of celery juice daily on an empty stomach.” Following this logic,  celery juice would make a great addition to a cleanse package.
Adding other ingredients
If you are a little hesitant to add straight celery juice to the menu, I am noticing that a lot of juice bars are adding in a little bit of lemon. Here in Buffalo, New York, we like to pair our celery juice with a shot of blue cheese and a side of crispy, hot Buffalo Wings….just kidding, but not saying we haven’t thought about it! But seriously, as you probably already know, lemon pairs well with most juice ingredients, enhances the flavors of juice, has amazing health benefits and helps to preserve juice life.
Here’s what founder of  The Balanced Bee Annie Parks,

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