This is a follow-up to our previous article How to Sell Juice Online via eCommerce.
Setting up an eCommerce site for your juice company may seem daunting or downright scary if you don’t have experience in doing business on the internet. The good news is that it’s 2019, and doing business online now is far easier than it was a a decade ago, or even a few years ago for that matter. An eCommerce platform, also referred to as an eCommerce CMS (content management system), will allow you to get selling online without building a website from scratch with code.
Choosing an eCommerce platform
One of the most important decisions you need to make is which platform to choose to start your eCommerce site. There are two we’re going to compare: WooCommerce and Shopify.
WooCommerce and Shopify
These are the eCommerce platforms that most small business owners use. They are intentionally made to minimal customization and have full control via a content management system (CMS) that is easy to use for most users. Both can be customized to feel like a branded, integrated experience for your customers.
WooCommerce is a plugin for WordPress, which many small businesses use to host their website. Shopify is also a plugin for WordPress, but can be used on its own as a standalone application.
As per my experience
When I was evaluating eCommerce solutions for Goodnature back in 2013, I was looking at these two. At that time, both WooCommerce and Shopify were about equal in functionality and features. I ended up going with WooCommerce, which has worked well for us. Since then, however, Shopify has made substantial investments in their software and in my opinion has taken the lead for being the right choice for small businesses.
Shopify easily integrates with most of the other cloud based software you might be using in your business, and there are great resources available online offering plenty of self-help. You will likely need to customize the theme (the way it looks), and there are plenty of skilled developers available that can help with this as well.