How Virtue Juice Bar Offers On-Demand Cold-Pressed Juice

 

As recently featured on Fox News, Virtue Juice Bar is the first juice bar to offer made-to-order pressed juice.

Offering real pressed juice on-demand has been attempted many times, but I’ve never seen a juice bar successfully pull it off until now. The issue in the past has been that the process required to do it and the equipment available have been prohibitive.

The equipment
A press that can work quickly enough to support a line of customers was essential to the development of their juicing program.  In 2018 we released the X-1 Mini Pro. The Mini is primarily intended to be used by juice bars making bottles of cold-pressed juice in batches, but we anticipated it would be used by some to make single servings of juice—hence the reason for the “single” speed on the press, which presses in half the time as the “batch” speed.
The reason for two speeds is that a large amount of produce must be pressed slowly to achieve a high yield, while a small amount can be pressed faster.
X-1 Mini controls offer a “single” speed on the press for making single servings of juice quickly.

The back story
Tom came to visit our Buffalo headquarters in 2018 to discuss the idea of offering on-demand pressed juice successfully in a juice bar. I shared with him a hand sketch of what I thought it would take to make it work, created by my friend Kenny Lao. The concept is basically a custom counter that allows the machines to be washed down right in place—drastically reducing the cleaning time between recipes.
Initial design sketch for X-1 Mini custom juicing station
I warned Tom that it’s much more complicated than just buying a juice machine, and it would take a lot of planning and experimentation. Having a background in enterprise technology sales, Tom is the type of person that enjoys taking on a challenge. After he left Buffalo, Tom started working out the details with his team.

The concept comes to life
Six months later they had a fully functional, custom fabricated juicing station. The end result is quite a bit different than the initial sketch, but the concept is the same.

This unique system allows the juice maker to simply pour water through the machine to rinse it, only taking a few seconds before making the next juice. The water drains into the sink in the middle. The sink can also be used to wash machine parts or juice pitchers without carrying anything to the back.

Optimizing the wait time

The customer’s total wait time from order to receiving their glass of juice is currently around 4-6 minutes, including prepping produce, making juice, and cleaning the machine. Considering the  4.5 minutes, they aren’t too far from industry standard for a coffee shop. Getting this time down even more is what they are working on now. The actual time juicing on the juice machine is only about two minutes, so there’s plenty of room for improvement.

Differentiating factors

Since opening their doors in April of this year, Virtue has been busy with a non-stop flow of customers. Many people in the local area have abandoned the (in my opinion) obsolete “Jamba Juice” type juice bars, and upgraded to Virtue as their juice bar of choice. They like that the products are all organic, and that the store generally feels fresh, clean, and there’s plenty of space to sit and hang out.

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