It’s a warm day in Miami, the type where the sun feels good but not too hot, the perfect amount of ocean breeze. I’m laying on a reclining chair on the beach, head tilted back, enjoying the peaceful rumbling sound of the ocean in the distance. Like the Millennial I am I opened my phone to check Instagram…
I saw something that gave me a sinking feeling in my stomach. Our fellow juicepreneur Katie Raquel, owner of Katie’s Coldpress in Monterey, California, was forced by the government to shut down her new juice bar that she opened on her local Army base, the Presidio. It was just three months earlier at JuiceCon 2018 that Katie announced she would be opening that very same juice bar, with much support from the audience.
The Instagram post that Katie posted the day her juice bar was shut down by the government.
Not in my country… ?
At first I thought there must be some mistake! Certainly our own US government wouldn’t make it illegal for our service men and women to nourish their bodies with the water from fruit and vegetables! But then reality set in—this is America where we have the juxtaposition of being the largest consumers of raw juice in the world, yet also have the strictest regulations, banning it for wholesale distribution. And apparently, any distribution at all on a Navy base according to their Tri-Service Food Code.
Here is the language regarding juice in the food code:
3-202.110 Juice, treated* Commercially processed Pre-PACKAGED JUICE shall–
(A) Be obtained from a processor with a HACCP system as specified in 21 CFR Part 120 – HACCP Systems; N and
(B) Be obtained pasteurized or otherwise treated to attain a 5-log reduction of the most resistant microorganism of public health significance as specified in 21 CFR Part 120.24 – Process Controls.
So, there you have it. If you plan on bringing bottles of juice onto a military base, even if it’s sold direct to the consumer, it must be pasteurized or HPP’d. This was a surprise even to the inspectors that approved the space, and to the excited troops